The site is divided into several areas, such as "Garden Mall", "Tree Mall", and "New East", and each area has a different atmosphere. You can enjoy finding bargains from a wide range of stores, including fashion, miscellaneous goods, sports goods, and outdoor equipment. There is also a lawn square and a pond, where you can take a stroll between shopping or relax with your family.

In recent years, the mall has also been focusing on attracting inbound tourists, and there are many duty-free stores. As it celebrates its 30th anniversary in July 2025, it continues to evolve further, such as opening a water activity area and opening new stores one after another. Enjoy a special shopping experience and the charm of Karuizawa to the fullest in a beautiful location in harmony with nature.

[Trivia]
Karuizawa Prince Shopping Plaza opened in 1995 and introduced the outlet format in 1997. The site area is vast, about 260,000 square meters, and it is known as a pioneer of resort-type outlets. Sales in fiscal 2024 are set to reach an all-time high, and the facility has been highly popular both domestically and internationally.

[Hidden Spot Information]
Various events are held throughout the year on the lawn plaza, so you can enjoy more than just shopping. In particular, in the summer, a glass site living room with glamping decorations is set up, and events that make use of nature, such as craft beer festivals and movie screenings, are popular. The facility also has a dog run, so you can bring your pets with you without worry.