Tsuruya Karuizawa is a supermarket located in Karuizawa, Nagano Prefecture, that is extremely popular with locals and tourists alike. In addition to the general supermarket assortment, it is known for its wide selection of Tsuruya's original private brand products. In particular, apple butter made with plenty of apples from Shinshu, jams, dressings, and juices made with special methods, are popular as standard Karuizawa souvenirs.

The store is spacious and stocks not only fresh vegetables and fruits, but also local specialties, rare imported ingredients, and a wide variety of wines. The high-quality assortment is like a department store food floor, and it's fun just to look around. The bakery corner is also well-stocked, with a wide variety of unique breads such as natural yeast bread and Nozawana oyaki bread.

There is also a wide selection of Shinshu's standard souvenirs, where you can get Nagano Prefecture specialties such as Misuzu candy, Maruyama Coffee's coffee beans, and Obuse's chestnut yokan in one place. If you visit Karuizawa, be sure to stop by and find your favorite products.

[Trivia]
Tsuruya is a supermarket chain that operates mainly in Nagano Prefecture, but the Karuizawa store in particular is characterized by a higher quality selection of products and a wide range of original products than other stores, tailored to the needs of vacation home owners and tourists. The popular apple butter is so popular that it sometimes sells out.