Americamura, commonly known as "Amemura", is a center of youth culture and street fashion that spreads out over Shinsaibashi, Chuo-ku, Osaka. It was named after the stores that once sold second-hand clothes and jeans imported from America. Today, it is filled with a wide variety of second-hand clothing stores, unique fashion brands, general stores, record shops, and unique restaurants and cafes, and continues to disseminate its own culture. The colorful graffiti art and signs, as well as the free-spirited style of the young people passing by, give this town a unique energy.

The charm of Amemura is its diversity and the fun of finding a bargain. There are many second-hand clothing stores of various genres, from vintage to regular second-hand clothes, and it is an irresistible place for fashion lovers. It is a great place to find one-of-a-kind items and establish your own style. There is also a wide variety of gourmet foods that you can eat while walking around, such as takoyaki and ice cream, which you can easily enjoy between shopping.

Sometimes you can enjoy performances by street musicians and artists at the symbolic triangular park of Americamura.