The biggest attraction of Shunkan Hiroba Sunny and Sunny is the selection of fresh agricultural products that, as the name suggests, give you a sense of the season. Local contract farmers bring in their produce every morning, so the store is lined with fresh vegetables and fruits picked that morning. In particular, during the season of Okayama's representative fruits such as peaches, muscat grapes, and pione grapes, the store is bustling with shoppers as high-quality products are available at reasonable prices. You can also find rare vegetables and processed products, so you can enjoy shopping like you're on a treasure hunt.

The store is bright and spacious, and each product is often accompanied by the name and photo of the producer, so you can purchase with confidence. Seasonal events are sometimes held, which is an opportunity to learn more about the local food culture. There is also a wide selection of brand rice from Okayama Prefecture and processed foods that make use of local specialties (jams, pickles, sweets, etc.), making it a great place to choose souvenirs.

For tourists, it is a great opportunity to get fresh local ingredients that you can only taste on your travels. In particular, you can purchase fruits and vegetables to eat at your hotel or arrange for them to be shipped to your home on the same day. It's a place worth stopping by to fully experience the charms of Okayama's rich "food" while experiencing the local food culture and feeling secure knowing the faces of the producers.

[Hidden Spot Information]
Information corners and bulletin boards near the entrances to direct sales stores often have information on small local tourist farms and events that are only held in the area. You may find hints for hidden local experiences that you won't find in major guidebooks.