The greatest charm of the old townscape of Jojo-machi is its good state of preservation and unique architectural style. In particular, it is characterized by houses with "udatsu" (a type of fence) developed as a fire prevention measure, and beautiful merchant houses with white walls and lattice windows. In the past, it was a bustling post town where travelers passed through, and it was a hub for distributing cargo on the Ginzan Kaido road that was transported from the surrounding mountain areas. Walking through the town, you can see up close the quaint buildings that remind you of its prosperity.

The townscape is dotted with cafes, galleries, souvenir shops, etc. that have been renovated from merchant houses that remain as they were at the time. One of the pleasures is stopping by these shops to taste local specialties and look for handmade goods. Jojo-machi has also been a thriving textile industry since ancient times, so you may also come across related exhibits and products. In a quiet and calm atmosphere, you can enjoy a leisurely stroll while feeling the breath of history.

This streetscape has often been used as a filming location for movies, and its unique atmosphere attracts many people. For tourists, it is a rare place where you can experience the streetscape of Japan's good old days. It is a recommended spot not only for those who are interested in history and architecture, but also for those who want to spend some peaceful time. The entire town will give you the feeling of having traveled back in time.