Kurashiki’s Kojima district is known nationwide as a top producer of high-quality denim fabric.
Passing through a white-walled storehouse leads you into “Denim Alley,” where five sections line the street: men’s, women’s & kids’ wear, accessories, a separate Character Workshop, and a takeout area. In addition to Okayama/Kojima jeans and canvas items, you’ll find exclusive products available only here. It’s a fun place to chat with the staff about fit or fade, and hunt for that perfect pair of jeans or a unique accessory.

For snacking on the go, the bright blue “denim” soft-serve ice cream, denim buns, and denim-colored drinks are local favorites. They’re as photogenic as they are delicious—perfect for a mid-walk break.

If you’re after stylish jeans that are also popular overseas, check out “Denim Laboratory Kurashiki by JAPAN BLUE,” located on the Ivy Square side of the Bikan Historical Quarter.

[Fun Fact]
Kurashiki Denim Street promotes products made from “Kojima-produced denim,” and most of the jeans on display are sewn in Kurashiki/Kojima and made in Japan. However, some shops also sell imported goods such as accessories or select items. If you’re particular about buying domestic products, be sure to check with the staff or look at the product tags.