Hanayaka Ichinomiya is a JA Okayama farm shop located along Prefectural Route 72, which leads to Okayama Airport. The surrounding area is a major producer of nationally renowned white peaches, and the shop boasts some of the top peach sales within the JA Okayama jurisdiction. In summer, customers can find white peaches, while in early autumn, they offer Muscat of Alexandria and Pione grapes. Year-round, the shop offers freshly picked vegetables, flowers, and handmade processed goods. Stopping by during your travels offers the chance to sample seasonal fruits and discover uniquely local delicacies.

The store is filled with seasonal peaches and grapes, and offers everything from gift boxes to small packs for enjoying during your hotel stay, as well as insulated bags and ice packs, making it easy for tourists to carry around. In addition to fresh produce, the shop also offers a wide selection of processed goods, such as jams, juices, and pickles, perfect for Okayama souvenirs. As seasonal produce changes daily, mornings are the best time to visit.