Imamiya Shrine is a shrine that is visited by many people as it is said to bring blessings such as calming epidemics, good relationships, and good luck. In particular, the Yasurai Festival, held on the second Sunday in April, is a traditional festival that has continued since the Heian period, and has been designated as an Important Intangible Folk Cultural Property of Japan.

In addition, Imamiya Shrine is a shrine where many women visit in search of the blessings of Tamanokoshi. The approach to the shrine is lined with many shops that sell Tamanokoshi and Tamanokoshi goods.