Akafuku's signature confectionery, "Akafuku Mochi,'' is a mochi confectionery with strained bean paste placed on top of a rice cake. The mochi is made with red bean paste from Hokkaido and local sake lees from Mie Prefecture, and is characterized by its chewy texture and mildly sweet taste.

In addition to Akafuku Mochi, Akafuku Main Store also sells other Japanese sweets such as Akafuku Zenzai, Akafuku Ice, and Akafuku Manju. There is also an ``Akafuku Experience Workshop'' where you can watch the manufacturing process of Akafuku Mochi.

Akafuku Main Store is a must-visit tourist spot when visiting Ise Grand Shrine, and is visited by many tourists from Japan and abroad.