Hoshinosato Open-Air Market is located in Bisei-cho, known as the town with the most beautiful starry sky in Japan. This direct sales store boasts freshness, with seasonal vegetables and fruits from Bisei-cho and beautiful cut flowers delivered every morning. There is a wide selection of local specialties, including dairy products such as Bisei milk, processed products using Bisei pork, handmade miso, jams, sweets, and okowa. The appeal of the store lies in the peace of mind of seeing the faces of the producers and the deliciousness of the products made with great care, and it attracts not only local residents but also many tourists from far away to buy them.

There is also a dining area inside the store, where you can enjoy light meals made with fresh ingredients purchased and local cuisine. In particular, unique processed products unique to Bisei-cho, such as soba karinto and soba cookies made with Bisei soba, are popular as souvenirs. Events are sometimes held irregularly, and at the "Hoshimachi Marche," for example, you can find a variety of products that have a handmade warmth.

On the premises, you can also find the Bisei burger from Hoshinosato Restaurant and ice cream from Tokuyama Bokujo Ice Cream Factory.

Just a three-minute drive away is the Kamakura and Muromachi period theme park, Chusei Yumegahara, as well as the Bisei Astronomical Observatory, where you can observe the stars.