Matsuyama Castle in Matsuyama, Ehime Prefecture, is a precious castle with a castle tower built before the Edo period, one of only 12 remaining in Japan. It is a flatland castle built on a castle moun
Dogo Onsen is known as the oldest hot spring in Japan, and the Dogo Onsen Main Building is its symbol. It is a special place where you can heal your body and mind in the historic hot springs and exper
Shikoku Karst, which stretches across Ehime and Kochi prefectures, is one of Japan's three major karst regions, stretching over 1,000 meters above sea level. Its idyllic scenery of white limestone, gr
Uwajima Castle is one of Japan's 100 most famous castles, with a beautiful existing castle tower. Its charm lies in the history of the Date clan and the magnificent view overlooking the castle town of
Located in Imabari City, Ehime Prefecture, this is the most spectacular spot on the Shimanami Kaido. You can enjoy a breathtaking panoramic view of the swirling tides, the Kurushima Kaikyo Bridge, and
Ehime Prefectural Tobe Zoo, located in Iyo District, Ehime Prefecture, is a zoo popular for its polar bears. It also has a wide selection of restaurants and shops, making it a popular spot for family
Built by castle master Todo Takatora, this castle is one of Japan's three great water castles. It features a vast moat that draws in seawater, and the beautiful castle tower offers a spectacular view
Right in front of the platform on the Yosan Line of the Shikoku Railway Company is an unmanned station with a view of the vast ocean. It is also famous as a great spot to watch the sunset.
Ozu Castle is a flatland castle overlooking the Hijikawa River in Ozu, Ehime Prefecture, and has been selected as one of the 100 most famous castles in Japan. The faithfully restored wooden castle tow
The Imabari Towel Museum is the world's first museum themed around towels, where you can experience the charm of towels with all five senses, from the manufacturing process to the artworks.
Ishizuchi is the highest mountain in Shikoku in Ehime Prefecture with an altitude of 1,982 meters.
Uchiko Townscape Preservation District is a nationally designated Important Preservation District for Groups of Traditional Buildings, with its beautiful white-walled streets built on the Japanese can
Cape Sada is the westernmost cape in Shikoku, straddling Uwajima City and Seiyo City in Nishiuwa District, Ehime Prefecture. It is a long and narrow peninsula with a total length of about 50 km, facin
Minetopia Besshi is a theme park built on the site of the Besshi Copper Mine, which once flourished as the largest copper mine in the Orient. You can experience history and nature.
Roadside Station Tatara Shimanami Park in Imabari City, Ehime Prefecture, is a scenic spot overlooking the Tatara Bridge. It is a mecca for cyclists, and you can enjoy fresh seafood, citrus fruits, an
Itoyama Park is an observation deck in Imabari City, Ehime Prefecture, overlooking the Kurushima Kaikyo Bridge, the last bridge on the Shikoku side of the Shimanami Kaido. It is a spot where you can e
Located in Shikokuchuo City, this is a night view spot that represents Ehime Prefecture. You can enjoy a beautiful night view like a jewel box, interwoven with the Seto Inland Sea and the cityscape of
Suiha Plateau is a plateau located on the 892m-high Suiha Peak in Shikoku Chuo City, Ehime Prefecture. You can enjoy the contrast between the 360-degree panoramic view and the flower fields, with rape
Omogo Valley is a nationally-designated scenic spot in Kumakogen Town, Ehime Prefecture. Located at the southern foot of Mt. Ishizuchi, it is the largest valley in Shikoku. The seasonal scenery create
Kiri no Mori Roadside Station is a popular roadside station located along the Kochi Expressway and Prefectural Route 5. It is a popular spot where you can enjoy swimming in the clear stream, soaking i
At the Hakata Salt Factory Direct Sales Shop, the salt soft serve ice cream made with the local specialty "Hakata Salt" is popular. It's a new and unique sweet and salty treat that's perfect for a sto