When you walk around Tsuwano, you will see "Genjimaki" in many Japanese confectionery shops. This is a traditional confectionery that represents Tsuwano, where a thinly baked castella dough is wrapped around a sweet bean paste and rolled up. It is a historic confectionery that has been made as an offering to the lord of Tsuwano since the Edo period, and its simple yet profound taste is loved by locals and many tourists alike.

The distinctive feature of Genjimaki is the degree of baking of the castella dough and the sweetness of the bean paste, which differ from shop to shop. One way to enjoy it is to compare the different types, such as those with a thin and moist texture, those with a slightly fragrant dough, and those with smooth and crushed bean paste. It is made with carefully selected ingredients with almost no additives, so it can be safely eaten by everyone from small children to the elderly. It is also perfect as a tea snack and is perfect to take home as a memento of your trip to Tsuwano.

Tsuwano is home to several long-established stores that manufacture and sell genjimaki, including Yamada Chikufuken Honten and Sanmatsudo. Each store continues to preserve the secret recipe and flavor that has been passed down for generations, and you can feel their history and dedication.

The genjimaki in the photo was purchased at Sanmatsudo Honmachi store.
Sanmatsudo's yokan, Koi no Sato, is also popular.
It's a good idea to find a store that suits your taste, but Sanmatsudo Honmachi also has cute souvenirs designed specifically for women.