It also houses a village revitalization center and a log cafe, and is popular for its direct sales shop where you can purchase vegetables, fruits, and mushrooms delivered directly from local farmers at low prices.

A morning market is held here.

Local specialties include miso made with black soybeans and venison.

The nearby highway service area, known as "Fresh Asago Roadside Station," can be accessed from the general road, and is a popular new facility.