Yakiniku Restaurant Chiyagyu is a yakiniku restaurant run by JA Harenokuni Okayama that specializes in Chiyagyu, a brand of beef that Okayama Prefecture is proud of. Chiyagyu, which is produced in an integrated manner from breeding to fattening mainly in Niimi City, is characterized by its fine marbling and elegant sweetness. In addition to loin and ribs, rare cuts are also offered at reasonable prices, so you can enjoy various cuts of Chiyagyu to your heart's content. The restaurant is spacious and perfect for families and groups. There is also a great set menu at lunchtime, so you can enjoy Chiyagyu casually.

At the adjacent JA Harenokuni Okayama Ashin Hiroba Fureai Market, you can find not only raw Chiyagyu beef, but also a wide variety of fresh vegetables, fruits, and processed foods that have just been harvested in the local Niimi city. In particular, Niimi Genryu rice and handmade specialty products are perfect as souvenirs. After tasting Chiya beef at the restaurant, you can buy fresh ingredients at the farm shop, making this a great place to stop by for a meal. It is a popular local facility that promotes the appeal of food and agriculture, and is loved by many tourists.

It is a great place to stop by after sightseeing at Ikura Cave in Niimi.

[Trivia]
Chiya beef is said to be one of the oldest vine beef breeds in Japan, and is also said to be the root of Japanese beef brands across the country. It is truly a "phantom Japanese beef" with a history and tradition that dates back to the Edo period.

[Hidden spot information]
About a 15-minute drive from Ashin Square is Makido, a beautiful cave with strangely shaped stalactites. The cave is colorfully lit up, and you can enjoy cave exploration in a fantastic atmosphere. We also recommend Koigakubo Marsh in Niimi City, where you can enjoy a stroll through the natural marshland where you can observe plants that change with the seasons.