Uradoya is a fish shop located near Cape Muroto in Muroto City, Kochi Prefecture, that sells cheap and fresh seafood directly sourced from the local fishing port. The shop is filled with a wide variety of seasonal fish and shellfish that have just been landed in Muroto's fertile fishing grounds, and the freshness and variety of the fish makes it a popular shop with locals and tourists looking for high-quality fish alike. The biggest attraction is being able to pick up and choose the bounty of Muroto's ocean in person in the lively shop.

The biggest attraction of this fish shop is, of course, its extraordinary freshness. Muroto is known for the wide variety of seafood that is landed there, including bonito, alfonsino, and spiny lobster, and Uradoya's storefront is lined with fresh, vibrant fish that were caught that morning. If you ask the staff, they will teach you how to fillet the fish and how to eat it deliciously, so even tourists can easily enjoy the seasonal flavors.

You can have the fish prepared for you as sashimi, so if you bring rice, soy sauce, and wasabi, you can eat it at the nearby fishing port embankment.
If you are thinking of sleeping in your car, you can buy sashimi in the evening and have it for dinner while sleeping in your car in the parking lot of the Muroto Skyline Mountaintop Observatory, which will be a great experience.
The Muroto Skyline Mountaintop Observatory has well-maintained toilets available 24 hours a day, and is a great place to sleep in your car, as it is quiet at night and you can see the starry sky.

[Useful points of concern]
The closing time is 20:00, but they start cleaning up around 18:00, so of course the variety of seafood will decrease if you go later, so it's best to come as early as possible.
The Muroto Skyline Mountaintop Observatory is very quiet, but because of the observation deck, groups of young people can come late at night and it can get noisy.